VF CORP. KIPLING (July 2019 – June 2022)
Global Creative Brand Experience Senior Manager
Global Creative Brand Experience Senior Manager
● Joined a newly created global marketing team, aligning 3 regions of APAC, EMEA & NA leading in consumer experience, creative strategy providing global creative assets of visuals, short video clips, PR materials, ADs, ooh, paid media, ecommerce, packaging, windows, in-store displays, pos, pop-ups. ● Led seasonal campaign creations by building concept story, visualising pre campaign shots, running photoshoots & sets, managing postproduction ● Initiated planning a yearly critical path based on commercial moments and created global key action points calendar, used for all regions. ● Built & managed a global library by creating global creative asset guideline, directive and toolkit. ● Developed e-commerce assets based on data and A&B tests of UX&UI ● Managed design resources & budget
Kipling x Keith Haring Collab
Campaign Direction, Art Direction, Marketing ToolKit 360' Window & In-Store, PR, Digital Creative Content
Kipling x Coca Cola Collab
Campaign Direction, Art Direction, Marketing ToolKit 360' Window & In-Store, PR, Digital Creative Content
Kipling x Pac Mac Collab Window Variations
Travel Window Variations
Summer Collection Window Variations
Gifting
Commercial Moment - Black Friday Content 360' Creative Assets
Commercial Moments - Digital First, Online Creative Content
