ESTEE LAUDER COMPANIES, July 2016 – June 2019
Digital Creative Consultant
Digital Creative Consultant
● As a digital lead designer and brand guardian for Darphin Paris and Bumble & Bumble, launched a number of successful campaigns with brand managers, UX&UI designers and engineers, led projects from inception to launch including 360-degree design strategy plans. ● Developed interface and design of Darphin website after researching and testing customer journey, implemented new user experience path that resulted in a 20% increase in sales ● Delivered monthly design strategy and executed new promotional designs for website, mobile site, emails, paid media, social media assets
November 2007 – July 2009
Creative Visual Designer
Creative Visual Designer
● Delivered monthly design strategy and promotional campaigns through CMS ● Liaised with UK and US marketing teams and implemented measurable design plans by refreshing existing websites and creating advertising campaigns. ● Aveda website design awarded 5 stars by New Media Age and implemented to other markets including the global team in the U.S.
Jo Malone Skincare Mini Site Launch
Bobby Brown Nude Collection Campaign
Aveda Website Update
Advertisement
Email Promotions
Bobbi Brown Website Launch
